Digital Marketing Tools That Work
I see a lot of digital marketing tools & these are the current best of the bunch – trust me.
Today I just want to lay out a list of digital marketing tools that you may or may not have considered using.
Of course, we are using some of these now for you, but I wanted to lay out some others just in case you wanted to reach back to us and discuss.
TOOL: Email Drip Marketing, can be very effective under the right circumstances for automatically staying in touch with your customers. Is anything more important than follow up?
TOOL: Text Message Marketing, this can be huge and I’ll tell you why, more and more people are conditioned to hear a little beep- pull their phone out and look at the text message they just received.
Most people do not respond that way to emails on their phone. They check their emails when they get around to it.
TOOL: Blog, blogs do a few different things for you, including creating great SEO for your search engine marketing, giving your customers and prospects some valuable tips and demonstrating your knowledge.
TOOL: Google Ads, for some clients paid search can bring you the fastest results of any other method.
Yes, it can get expensive- but we at Mader Marketing have become very adept over the years of learning how to make this work for our local clients.
The good news is that your competitors don’t usually do a very good job with Google Ads and we can grab the market share for you.
TOOL: Google Local Services Ads, these are relatively new and only available in certain sectors (HVAC, home remodeling, landscaping, carpet cleaning, etc) , these can great for certain businesses, they are clicks to call you and generate leads, you get top placement and only pay for quality leads
TOOL: Landing Page With/Offer, if you want to create a strong offer (Free Report, Free Analysis, Free 1st Time Service, Etc), we can create a great landing page on a separate URL and promote it on your website.
TOOL: Video Marketing, creating a video (uploaded through Youtube) is very, very powerful and may be one of the biggest things you and I should be discussing.
Today you may not be ready- but believe me, you will want to move in this direction soon. Society in general communicates through video in a big way. (Think “Tiktok”)
TOOL: SEO, most of you reading this already are using our complete, proprietary SEO system, but a couple of our clients are not- I highly recommend we discuss moving in this direction!
Of course, there are more tools, those are just a few that we manage for our clients.
And as always- keep in mind this is a historical document- and things are changing at WARP SPEED in my world!