the AI visibilty funnel
The AI Visibility Funnel: Why Traditional Marketing Funnels Don’t Work Anymore If you’re not optimizing for AI search these days, your marketing strategy is stuck in an old... Read more
Madison Avenue Creativity
Madison avenue creativity in the age of aI: why being generic makes you invisible There’s a beautiful irony at the heart of AI search that most businesses... Read more
Why Having a Small Marketing Partner Matters
💡 Why Having a Small Marketing Partner Matters Running a small business is hard. You start each day with a plan… and by 9 AM, that plan is gone.... Read more
Your Call To Action
Your Call To Action When someone arrives at your website…you have to tell them exactly what you want them to do In the course of any given week, I... Read more
Know your Customer Lifetime Value
Know Your Customer Lifetime Value Most business owners don’t know their Customer Lifetime Value for each customer. If I told you to buy each one of your current customers... Read more
Apply The 80 20 Rule To Your Marketing
Apply the 80/20 Rule to your marketing I want you to think about the different types of services you charge money for. Normally these would be listed on the... Read more