what Your Current Digital Marketing Company Actually Costs you
Your “YellowPages Digital Marketing Program” is Expensive.
Here’s what you’re really paying for:
❌ Cookie-cutter templates (not custom strategy)
❌ Rotating account reps (no relationship)
❌ Hidden fees and surprise charges
❌ Dashboards you don’t understand
❌ Marketing that doesn’t show up in AI search
❌ Zero personal communication
❌ YOU are doing most of the work- chasing them down!
The real cost?
Wasted money and missed opportunities.
Consider this fact:
If they never spend time developing your unique marketing strategy, that means they don’t have any marketing message that will help you get more calls- agreed? And if they don’t have a marketing message for your company that separates you from your local competitors, how in the world can they build a website, write a blog post or create any online marketing worth a damn?
What You Get With Every Plan
Choose Your Plan
All plans include: AI-optimized website • Custom marketing strategy • Advanced AI Search Optimization • Personal communication with Scott • No long-term contracts… And More!
essentials
$999/M
What’s Included:
✓ AI-Optimized Website (custom design, not template)
✓ Custom Marketing Strategy (based on your unique story)
✓ Google Business Profile Optimization (setup + monthly management)
✓ Local SEO Foundation (keyword research, on-page optimization)
✓ Quarterly Marketing Audit (track progress, identify opportunities)
✓ 60-Minute Strategy Session (monthly with Scott Mader)
✓ Direct Communication (email, text, phone—no ticket system)
Best For: Small businesses just switching from big-box agencies who want personal service and AI search visibility
bEST vALUE
What’s Included:
✓ Everything in Essentials, PLUS:
✓ Monthly Content Creation (blog posts, Google Business Profile posts, AI-optimized articles)
✓ Advanced Local SEO (citation building, review management, local link building)
✓ Email Marketing Basic Setup ( 10 message drip campaign)
✓ Local Paid Ads Management (Google Local Services Ads )
✓ Monthly Performance Reports (clear, jargon-free analysis)
Best For: Businesses ready to scale who want ongoing content, SEO, and paid advertising without doing it themselves (majority of my current clients are here)
aggressive
$2,499/m
What’s Included:
✓ Everything in Essentials + Growth, PLUS:
✓ Full Google Ads Management (no additional fees, unlimited budget management)
✓ Full Email Marketing Management (campaigns, automation, analytics)
✓ Ongoing Brand Development (positioning, messaging, competitive analysis)
✓ As-Needed Strategy Calls (full retainer access)
✓ Priority Access to Scott (text/call anytime for urgent needs)
✓ True Agency of Record Partnership (I’m your virtual marketing director on retainer)
Best For: Finally—someone running your marketing so you can focus 100% on running your business
Not Ready For A Full retainer? Start With A Strategy Consultation.
$599/hour , or $399/ half hour Get direct access to 18+ years of marketing expertise—without a monthly retainer. Perfect for business owners who want strategic guidance but prefer to handle implementation themselves.
What you get in your strategic consultation session:
✓ AI Search Strategy Review – Is your business optimized for ChatGPT, Google AI, and other AI search tools?
✓ Current Marketing Audit – What’s working, what’s not, and where the quick wins are
✓ Competitive Analysis – What are your competitors doing that you should know about?
✓ Custom Recommendations – Specific, actionable steps you can implement immediately
✓ Q&A on Any Marketing Topic – SEO, content, paid ads, websites, AI tools, email marketing, local strategy
✓ Recorded Session (optional) – Get a recording to reference later
✓ Follow-Up Summary – Written recap of key recommendations via email within 24 hours

Full Transparency- Optional Expenses
Here’s what’s NOT included in the monthly retainer:
**Your actual ad spend** (Google Ads, Facebook Ads, etc.) We manage the campaigns, but you pay Google/Facebook directly. Typical small business: $500-$2,000/month depending on goals. – **Premium tools** (if you want advanced analytics platforms) We include standard tools. Enterprise-level tools are optional add-ons. – **Large-scale projects** (like e-commerce sites or custom app development) We can handle these as separate quoted projects. **Everything else—strategy, design, SEO, content, communication—is included. No surprise charges. Ever.**
NOTE: 85% of our current clients do NOT require nor use paid search. My job as your new marketing director is to generate new leads and sales by using the least amount of your budget as possible.
Common Questions About Pricing


