aI search is here. why isn’t your marketing company talking about it?
I need to be straight with you about something that’s keeping me up at night.
While your current marketing company is busy managing your reviews and updating your website, your future customers are already using AI to find businesses like yours—and most small businesses have no idea it’s happening.
Here’s what I mean:
When someone searches for a service you offer, they’re increasingly asking ChatGPT, Google’s AI Overview, or Perplexity instead of scrolling through traditional search results. And here’s the thing—these AI tools don’t just regurgitate the top 10 Google results. They analyze, summarize, and recommend businesses based on completely different criteria.
If your business isn’t optimized for AI search, you’re invisible in these recommendations. Period.
Why am I telling you this?
Because I’ve been exactly where you are. I hired Vivial for my cleaning company years ago, and they were always six months behind every major change in digital marketing. By the time they “rolled out” their solution, my competitors had already captured the advantage.
The big platforms like Thryv, Vivial, and Hibu? They’re built for scale, not speed. They’ve got thousands of clients to manage and corporate bureaucracy to navigate. By the time they acknowledge AI Search is important, train their teams, build their processes, and roll it out to you… the game will already be over for early positioning.
Here’s the reality:
- Google’s AI Overviews are now showing in 20% of all searches (and growing fast)
- 30% of people under 40 are using ChatGPT for local business research
- Businesses optimized for AI Search are seeing 40-60% more qualified leads
The gap between businesses that adapt now and those who wait is getting wider every single week.
This is personal for me.
I built Mader Marketing specifically because I got tired of watching small business owners get left behind while their “marketing partners” were more focused on upselling them than actually keeping them competitive.
You didn’t go into business to become a marketing expert. You went into business to [serve your customers/build something great]. That’s why you need a full-time marketing partner who’s already in the trenches, testing strategies, and staying ahead of what’s coming.
Not in six months. Now.
I’m not saying you need to drop everything and switch today. But I am saying you should at least understand what’s at stake and have a conversation about whether your current marketing company is even aware this shift is happening—let alone preparing you for it.
Want to know where you stand?
I’d be happy to do a complimentary 20-minute AI Search readiness assessment for your business. No pitch, no pressure—just an honest look at whether your business is showing up (or being recommended) in AI-powered searches.
I’ve been training on AI Search for about two years to get ahead of this curve.
I have over 100 hours of training in Generative Search (AEO as some refer to it). My clients websites are already beginning to show in the AI Cloud results.
If you’re site is good, I’ll tell you. If you’re vulnerable, I’ll show you exactly what needs to happen.
Reply to this email or grab 20 minutes on my calendar here: [CALENDAR LINK]
Your business deserves better than being another account number on a spreadsheet at a company that treats innovation like a product launch instead of a survival skill.

AI Search Just Made Old-School Local Marketing the Smartest Strategy Again
(Good Thing I’ve Been Teaching It for 18 Years)
While everyone else was gaming the system & chasing SEO tricks, I was teaching franchisees how to build real community presence, earn genuine reviews, and establish local trust. Turns out, that’s exactly what AI is looking for now.
aRE YOU IN A DIGITAL MARKETING HOLE?
My Advice? Stop Digging.
I created Mader Marketing because of a bad experience with Vivial years ago.
You might be a customer of Vivial, Thryv, or Hibu now (we call them the 3-headed yellow pages Hydra).
From experience, YOU DON’T HAVE TIME to micromanage your local and digital marketing.
Here’s what my clients get:
A Partner Who Listens – Your goals matter.
A Custom Strategy – No one-size-fits-all templates.
A Website That Sells – The main job of your website.
Great SEO – Customers find you, not the other way around.
Simple Monthly Price – No contracts. No surprise bills.

