Scott's Musings

It's how I see it.
Your Call To Action

Your Call To Action

When someone arrives at your website…you have to tell them exactly what you want them to do.

In the course of any given week, I personally review a lot of websites. Some look good, some look bad. Some are technically correct for SEO purposes and other websites I see will never get found in a search engine because they don’t follow best practices.

But the FIRST thing I look for when I do a review of a website is the C.T.A., or Call To Action. In other words, does the website instruct the prospect clearly and quickly on how to reach out?

Not every one of our clients needs this, but most of you do. At Mader Marketing – we have created an interactive contact form, which asks a few questions, one at a time.  The results have been great compared to a traditional contact us form, which nobody fills out. If you want to see a few samples- email me and ask for the interactive form samples.

This is a short message today that doesn’t require a reply, unless you want to discuss improving your Call To Action!

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