Scott's Musings

It's how I see it.
Add Videos To Your Website ASAP

Add Videos To Your Website ASAP

trust me when i say- there is no faster way to the top of search results, organically speaking, than creating a page of youtube videos on your website.

You’ve heard it a thousand times, “You really should add a video to your website, it will really improve your search rankings and popularity…”

And, as it turns out that statement is absolutely correct. 

Google’s current algorithm will rank a website with at least one video much higher than a website without a video. In fact, since Google acquired Youtube, it won’t be long before you are penalized for not having a video.

But aside from the fact that Mother Google wants us to put up a video, it is also true that a video makes your message much easier for the customer to understand.

And “easier” translates into more engagement, more leads and more sales.

Of the 29 clients we now have at Mader Marketing, 6 have videos. And I can tell you firsthand from working on everybody’s SEO each week, the videos make a big difference.

OK, so if you want a video (or more videos which is good too), the big question is how do you make it?

Here’s a great formula we came up with:

MAKE IT GENUINE

People today expect to see genuine, homemade videos about real small businesses and their services. The last thing you want is a slick, professionally produced production. Think TikTok.

KEEP IT SHORT 

The sweet spot for video length tends to be between 1 & 3 minutes. I’ve seen videos that are 45 seconds long that are good. We live in a short attention span world today. 

IT HAS TO BE INTERESTING

The best way to make it interesting is to tell a story. Each of us has a story about how we started, and why we started. At Mader Marketing, we will help you bring that story out. 

FOLLOW OUR MARKETING FORMULA – P.A.G.

Problem..Agitation..Solution

Immediately lay out the common problem in your industry and demonstrate your understanding of that problem. 

For example- 

Problem… Auto repair shops typically over-charge for services, and can be hard to trust. 

Agitation… (insert your story) The reason I created Scott’s Friendly Auto Repair six years ago was because of what happened to my wife one day when she went in for a simple brake job. I remember it like it was yesterday….  I’m sure this type of auto repair issue has happened to you at one time or another- well it doesn’t have to be that way. Not any more. Solution… Now you position your company and your story as the solution to the “sometimes sketchy” auto repair industry….Here’s how we do business ! When you call Scott’s Friendly Auto Repair we email you a price list and a quote based on what you described, when you come in we …  etc.  

OK, so we have the plan to create your video. How do we produce it? You’ve got two basic options:

Option 1 is that you grab the best IPhone available among your friends and family and produce your video. Make sure to create your own free Youtube channel and upload the video there. You can then create a video gallery page on your website and easily upload videos. As of this writing- this is one of the most POWERFUL SEO techniques you can use.

Option 2 is to create an Explainer Video. There are many advantages to doing an Explainer Video, and many uses for your Explainer Video other than your website. 

Here are a few advantages of an Explainer Video versus shooting your own video: 

  • Interrupts and catches attention because it’s not like most regular videos
  • Makes it easier to tell your story, because we mix in some words, with pictures
  • Proven in hundreds of marketing A/B testing to out perform regular videos
  • Only limited by your imagination 
  • If the idea of personally facing the camera and starring in your own video scares you, Explainer Videos are a great option

If you want to discuss having an Explainer video created go take a look at this example from the Mader Marketing website. I’ve created many of these videos over the years:   Explainer Video Sample 1 

  I hope I have convinced you to start setting up videos now!

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