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Sequel To My Email Article About Google & Yahoo Regulations: By Popular Demand

Sequel To My Email Article About Google & Yahoo Regulations: By Popular Demand

On Jan 30- I wrote an article about new email sending requirements for Google & Yahoo. 
I was flooded with questions asking me to explain this again- here ya go…

To my fellow email marketing fanatics… there are more and more rules and regulations coming down from the powers that be. Namely Google & Yahoo.  (Microsoft won’t be far behind). I have those new rules and regulations spelled out here.

If you’re reading this, you probably know my email marketing background. With over 15 years experience in very detailed email drip marketing techniques- I am the quintessential EMAIL GEEK.

In fact, Mader Marketing LLC was started in 2019 by using email drip marketing and nothing else. So, I understand the power of email marketing.

I’m not always a big fan of Brother Google’s rules and regulations- but this time I completely understand.

They are squashing “email blast marketing guy” like a bug. 

The days of online marketing charlatans who purchase multiple domains, scrape email addresses of honest people from various lists and blast out emails for their clients, are numbered.

Large email providers such as Google and Yahoo are building the coffin for “Email Blast Marketing Guy.”

Fortunately, I figured this out many years ago, when I knew that personal, email drip marketing was the only way to approach email.

From a common sense standpoint, it’s really simple- just send your stuff to people who want to read it. If they don’t open and read your stuff after a few emails- remove them yourself.

We all know email marketing is our secret weapon – it keeps customers engaged, builds loyalty, and (of course) boosts sales.

But guess what? The email giants, Google and Yahoo, just changed the game with new sending rules starting February 2024.

Don’t freak out! These changes are actually good news – they crack down on spam and make sure your emails reach real people, not inboxes filled with junk.

But to avoid getting lost in the shuffle, here’s what you need to know:

  1. Think of your emails like VIPs: Imagine them needing special passes to enter the inbox. That’s where DKIM and SPF come in. They’re like security checks that verify you’re the real sender, not some shady impostor.
  2. DMARC: Your Email Boss: This one sets the rules for unauthenticated emails (think emails missing their VIP passes). For high-volume senders (think 5,000+ emails daily), setting up a DMARC policy is mandatory. Don’t worry, it’s not as scary as it sounds!
  3. Unsubscribing Made Easy: Remember that annoying button hunt to unsubscribe? Yeah, those days are over. Now, you need a one-click unsubscribe link in every email. It’s the polite thing to do, and it keeps you on Google and Yahoo’s good side.
  4. Play it Fair: Think of it like email etiquette. Keep your sending reputation clean, avoid spammy tricks, and follow the basic email rules (think proper formatting and sender info).

Chill, We Got This!

These changes might sound intense, but relax! Many email platforms offer tools and resources to help you comply.

Here’s the real takeaway:

  • Google “New 2024 Email Regulations for Google & Yahoo Email Sending”: You’ll see the specifics of the coding needed for DMARC, DKIM & SPF.
  • Become an email master: Read up on the new rules and best practices (bonus points for impressing your clients!).
  • Start early, avoid the scramble: Don’t wait until the last minute to update your email game.
  • Stay in the loop: Keep an eye on email marketing trends and regulations.

By adapting to these changes, you’ll ensure your emails keep reaching your target audience and building genuine connections.

So, embrace the update, keep your emails squeaky clean, and watch your small business thrive!

Still feel lost?  Schedule a consultation with me here -30  Minute Consult with Scott.

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